Hey, man, don't forget your eyeliner

A British taxi driver puts on his eyeliner. British high-end retailer Superdrug has announced a line of makeup geared exclusively toward men -- a line that includes Guy-liner and Manscara.

British high street store Superdrug has announced a line of makeup designed exclusively for men, media reported Wednesday.

"Guy-liner" and "Manscara" to enhance the eyes of the male will appear in the store this week.

The "Guy-liner" pencil is chunkier than the female equivalent and therefore easier for men, who have bigger hands, to use, according to a spokesman for the company.

The cosmetics -- branded Taxi Man - are not just for transvestites, insisted the company's director of trading Jeff Wemyss.

"These days you can be macho and wear make-up. If you look at people like Russell Brand and Robbie Williams, they both wear make-up and they are both very red-blooded men.

"Men are more obsessed with their appearance than ever before. There is no longer any pain in being seen to be vain." 　

Wemyss said Guy-liner and Manscara will be joined in the line later in the summer by a machismo-powered lip balm and a manly concealer.

(Agencies)